If it is the first time you are creating a mobile app and you don’t have the experience and technical skills here there are our recommendations:
1 Do not fall in love with your own ideas and remember that you are developing for the end users, not for yourself.
Can you say in one single sentence the problem your app is solving? If not, probably you should reconsider the app concept.
Tech co-founders should not only code, but also bridge the gap between the market and the product.
2- Cost of opportunity. Consider different development options and work out the hidden costs of opportunity behind each of them. Make sure when choosing a tech co-founder, he or she has the tech skills to develop both the frontend and the backend, and work out the developing time, the risks and costs of opportunity of each option you have.
3- Get product-market fit before thinking about growth. In this first step choose the right people that will help you achieving this first goal. Don’t try to run too fast.
4- A co-founder is like a marriage, and you don’t want just a one night stand, you want to marry “The one”. In the UK technical profiles are highly demanded so you should be the most beautiful bride. Consider rising angel investment or pre-angel investment first, that will allow you to choose the team you want to work with.
5- Work with us! At Develapps, we have over 5 years’ experience working with startups we have not only gained great experience in product development, but also we learned from each of our projects how to create a successful startup. Working with us you will have the security of developing a product that will fit into the market and will rise, at least, your first round of investment.

Develapps Exhibiting at Appsworld 2014

This week, the whole Develapps team is involved and passionate about the Appsworld exhibition in London. During the 12th and 13th of November, we will be exhibiting at the ExCEL at the Startup zone of Appsworld 2014. Appsworld is the most important exhibition of Apps development and promotion in Europe. This year, we will have the opportunity to exhibit our products and services to more than 12.000 visitors and 350 exhibitors. Apart from our services, we will be showing our in-house “Enterprise Communication Suite” a set of Apps built specifically to help companies showcase and communicate their products in an innovative, affordable and effective manner.

Our skills and vast experience working with startups and innovative companies has led us to consistently deliver visually appealing Apps with outstanding performance, achieving the highest standards and awesome customer satisfaction and trust.

Some of our Apps have received awards and been featured worldwide. GOW, one of the industry leading apps in wearable technologies, won the Best App of Spain 2012 Award and the worldwide Best Bluetooth Breakthrough Product award in 2013.

From 2012 to 2014, We have helped several startups to achieve up to 2 Million pounds in investment, and acquire up to 1.5 Million users. Our Apps have succeeded in diverse markets such as the US, UK and Europe. Most of these startups have been selected by the best accelerators in UK and Spain (Wayra, Lanzadera, Plug & PlayTechCenter, UCL Advances, Innovation Warehouse, Startup Bootcamp) and have additionally received numerous prizes and awards.

Large global corporations also trust Develapps as their preferred App development partners, with enterprise grade iOS & Android Apps being developed for companies such as LG Electronics, Santander and Porcelanosa.

All of this success , has also been possible thanks to strong partnerships with App industry leaders, such as UCL Advances, The Mobile Academy, Mobile Monday London, StartUPV, 4YFN (Mobile World Congress) and Developers & Entrepreneurs, the biggest tech group in Meetup with more than 3.000 members.

New apps from the collaboration of Develapps and AdLemons Mobile

Develapps and AdLemons mobile release the new apps of the most influential blogs dealing with the topics of startups and internet businesses: LoogicJavier Megías and Carlos Guerrero.

These are only the first steps of the new adventure of AdLemons, in collaboration with Develapps: offer their own app to the most succesful blogs of the blog platform.

Almost ready are the apps of Medios y Redes, Bitacoras.es, eurekastartups.es, todostartups.com and El Caparazón, that will be released soon.

Enredate 2013

Last June 14th, the Auditorium and conference hall of Castellon hosted the IV edition of Enrédate organised by the CEEI of Castellon. More than 400 professionals and entrepreneurs took part in this event.

After the opening ceremony, 6 workshops were held dealing with business and innovation topics.

Both audience and speakers attending this event agreed that this kind of conferences is really useful for the networking of companies and entrepreneurs.

Our CTO and Project Manager, Daniel Juan, took part in one of the workshops named “Mobile Apps: your business in your pocket”, sponsored by RESET Spain. Together with Dani there were two other entrepreneurs of mobile app development and mobile marketing, all three answered the questions of the audience under the lead of Alvaro Verdoy, from RESET, who acted as moderator.

Among the public there were University students, advertising professionals, freelance and even unemployed looking for business idea to grow their own company or for any vacancy within the companies attending the event.

 Two main topics were highlighted in the questions of the public attending the workshop:

-       Multiplatform: differences and advantages of native apps, apps developed with phonegap and web responsive.

We have already posted an entry about native apps and HTML5, and about web responsive as well. But we hadn’t mentioned Phonegap yet, and it’s worth mentioning as it is gaining importance within the mobile market.  Many app developing companies are using Phonegap to adapt customers’ projects to any platform they ask for. Phonegap enables software programmers to build applications for mobile devices using JavaScript, HTML5 and CSS3. The resulting applications are hybrid, meaning that they are neither truly native nor purely web-based.

-       Job options and future of the app development companies. Everybody agreed in the answer of this question: the future looks promising.

As smartphone and tablet sales keep on rising, so does the demand for apps adapted to these devices, either native, hybrid or web responsive format.

 Original source: Enredate Castellon y Wikipedia

The future of web pages lies in mobile devices

When customers visit a web page not optimized for mobile devices, up to a 44% of smartphone and table users, according to PuroMarketing, will never return to the webpage, and a 52% may think about returning.

 Having a web adapted to the device you visit it from, could make the difference between the success or failure of the company, as customers may check the web pages of other competitors that are already adapted.

 Mobile devices keep on growing and evolving, so must web design do. Hence the step forward from static web design to Responsive Web Design. The latter, according to Wikipedia, is defined as a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones). A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3 media queries, an extension of the @media rule.

 Which are the advantages of a responsive web? Among others, a wide reactivity adapting to the screen of any device, offering great ergonomics with the same info design as the old version. The responsive web, if available, will appear directly on your screen, but a classic version would be available if required by the user.

 Web responsive does not need a new url, so no need to worry about redirecting links, and info structure is the same one that appears at the complete web, in order to avoid users getting confused if changing patterns.

Despite all these advantages, there is still a big disadvantage: web loading time. A web responsive makes necessary the download of all the elements when visiting it, resulting in lower performance.

Original source: kioskea.net; PuroMarketing and Wikipedia.


Public awaited much more of this conference, however the news released at GOOGLE I/O 2013 did not disappoint. Celebrated in San Francisco from May 14th to 17th, GOOGLE I/O did not introduce a new Nexus neither an updated version of the Android operating systems.

 These are some of the most important points Google introduced that may be the most interesting ones for our team of developers:

  • New APIS for developers at Google Play Services ( new functionalities optimized to reduce battery use)
    • New Google Maps Android API v2 – allow developers building Google maps in apps
    • New location APIS – fused location provider, geofencing (virtual fences, app triggers when entering or leaving these fences) and activity recognition (help users with physical activity – figures out if the user is walking, cycling or driving with no use of GPS)
    • Google Cloud Messaging: push from cloud to apps allowing as well upstream messaging to send data from apps to server
    • Synchronised notifications between devices
  • Developer Tools – improved features at ANDROID STUDIO
  • New monetizing features added to the developer console: optimisation tips, app translation service, referral tracking, usage metrics and revenue graphs (no need to connect to Google Analytics
  • New Mobile API features:
    • JAVASCRIPT speed improvements
    • WebP – open source royalty free compression technology: space saving image format, 31% reduction in size.
    • VP9 – open royalty free video container: 63% reduction in size. Future of YouTube videos.
    • Data compression on Chrome for mobile

 Other interesting releases:

  • Google Play: redesigned, simpler interface.
  • Google+ sign in: allows user signing into web pages, apps etc using your google account – cross-platform single sign-in
  • All Access: music program similar to Spotify. Allows users managing their own Music Library,  creating Playlists and Radio created from favourite genres. Subscription fee $9.99/month, 30 day trial. Only available in US by the moment.
  • Google Play Games: Google’s own videogames’ platform for Android and Chrome. It will also be available for iOS platform.
  • Google Maps simplifies and improves its interface for both web and mobile versions.
  • Introduction of the new Samsung Galaxy S4 using pure Android operating system instead of Samsung’s TouchWiz. This new device with come with an unlocked bootloader and original Android’s ROM, the same one of Nexus devices. This way, the new S4 will not wait to get an update of the operating system when it is released.
  • New improved features for Google+ in its aim to be a direct competitor of Facebook.
  • Updated Google Hangouts app brings Google into the instant messaging and multiplatform market. Available for Android, iOS and Chrome, a redesigned interface and integrating group videocalls from the original Hangouts.

 Now that Google I/O is over we are awaiting new releases at Apple’s WWDC 2013, that will be held from June 10th to 14th. Introduction of iOS 7 and/or OS X 10.9 are expected to happen during these 4 days.

 But not only a new version of iOS Operating System, much more is expected to surprise the public at Apple’s Year Event. Above all when this has been the worst years in Apple’s history, a year in which the company has lost positions in the ranking in front of its direct competitors.

Despite Apple’s income decrease, its stocks lose a 40% and Samsung sales overtook iPhone, Apple is still the first one in figures. Numbers do not lie:

  1.  Apple earns in iPhone sales as much as Microsoft with the whole business. Only overtaken by Samsung whose growth reaches 16.8%.
  2. Earns as much as Microsoft and Google together, that is $9547 millions net from January to March, a 17.8% less than last year though.
  3. Apple gross margin falls but is still in a good level. Nevertheless Apple may be forced to released a cheaper version of iPhone to face its biggest competitor, Samsung, as they already did with the Mini iPad.
  4. Defeats all competitors in cashApple owns more than $145K millions, what supports its big value in the stock market.

Pata Negra App Development

With this headline the online magazine Emprendedores introduced our company on January 15th.

And that’s the way we keep on working, placing quality first.

Our foresight on settling in London is producing results, where The MVP Studio bets on British start-ups. Our apps, developed according to the Minimum Viable Product, are as good as the ones with more funds. We are specialists not only in helping entrepreneurs developing their idea but also in improving it.

Quality is what we offer because quality is what defines our team of developers, awarded by The App Date as the best app in 2012.

It’s been already 5 years since we started as Mensamatic represented by our brand Linkants giving service to many private clinics, restaurants, gims, etc in the SMS business, and Develapps in iOS and Android app development.

Every time we have more competition within the market of app development, but we keep on making differentiation our hallmark. We offer quality products whose quality and functionality exceed customer expectations.

In Develapps we are working hard to gain positions within the app development market.

Original source: http://www.emprendedores.es/

*Pata Negra (black leg) is an expression used in Spanish to say that a product has great quality. Originally comes from the Serrano Ham from black acorn-fed pigs, hence black leg, known as being one of the best hams.

PixelPin: passwords on images

Every time is more and more difficult to remember all the passwords, alphanumeric combinations really easy to hack, in only 5 minutes they can access your account; up to 8 days if you combine capital letters.

A research by GP BULLROUND, JANRAIN and SPLASHDATA published at METRO reveals how simple are the most used passwords, among others password, 123456, 12345678, and full words as monkey or dragon.

Professor John Chuang and his team at the University of California, Berkeley, think ‘passthoughts’ are the future of passwords.

A headset, which can be bought on Amazon for less than £70 called the NeuroSky MindWave, measures the brainwaves of the thoughts established as password and lets you in.  According to professor Chuang, the passthoughts are difficult to hack and can’t be guessed by observing the smudge patterns on your device’s touchscreen.

 However the system has a reliability of 99 per cent. The remaining 1% responds to the fact that scientists are still not certain whether brainwaves are as distinctive as fingerprints and retinas.

 Geoff Anderson, co-founder of London-based company PixelPin, app developed by Develapps, thinks a 99% is not enough.

PixelPin suggests a different way of replacing easy-to-hack alphanumeric passwords, it allows you to set any photograph you choose as the lock for your device. The key to access your device is four ‘passpoints’ set on the photograph, chosen in sequence.

 Anderson is dubious of biometrics in general, and in password using biometric aspects, among other reasons, because if you ever get hacked you can’t reset your fingerprints or your eyes.

 The idea is that this method is more resistant to hacking because it becomes impossible to search for known words or sequences and visual memory is a lot more reliable than the part of your brain which keeps forgetting your PIN number.

 Source: http://metro.co.uk/

Most battery consuming Apps

Our main concerns related to apps were basically to make something functional and efficient that does not weight much in our device, or whose memory use do not slow down the app running. What about the use of the battery?

There are apps whose battery consumption is so big that battery life can be reduced drastically.  Hence the charger is one of the essentials in our handbag.

No smartphone offers a long lasting battery, that’s not new, but if you add to this any of the following apps installed in your device it still lasts less.

  • Geolocation Apps: when using an app that makes use of the GPS, geolocator system turns on and battery runs low. It is advisable not allowing apps to access to our location when they request. Instead, check or uncheck the location option at your Settings menu.
  •  Apps with Push notifications: apps that will inform about any change since your last visit or the reception of a new text, such as Whatsapp, Facebook, Twitter, LinkedIn or Foursquare. Uncheck Push notifications option at the Settings menu and check updates for yourself, it will make you save battery.
  •  Apps requiring wireless connection: Those apps using streaming (music players or online radios) or those offering voice + video calls (Tango, Viber, Skype) do need WiFi connection or, at least, a fast 3G. And fast will you run out of battery if you use them constantly.
  •  Image loading apps: Display is the most battery consuming part of the device. Hence those apps where image, photo or video loading are the core task, consume almost as much battery as geolocation. For instance Instagram or Flickr.

Original source: www.20minutos.es

Develapps at the IX Computer Engineering Congress in Valencia


Last Thursday, April 25, in the semanainformatica.com 2013 (computer week 2013), took place the IX Computer Engineering Congress.

In the field of boom in apps’ market several successful development companies were introduced, among them Develapps, and invited to discuss about the latest tendencies  in app development.

Representing Develapps was our CTO Daniel Juan. We will summarize the topics treated in this discussion in four points:

-       The MVP Studio: most of the questions from the public addressed to Dani were about this original concept created in London by our CEO, Juan Hontanilla, and Quim Canet. People found really interesting the possibility of creating a functional product with a minimum cost.

-       Related to the previous topic, the audience questioned the viability and adaptability of our MVP apps. Those apps were developed initially to reach a limited audience, as a trial functional version to get investments and develop a full product. However, our product development ensures the scalability of the app when applying to a wider market. They are apps developed from a limited budget but able to reach a big audience.  Our apps are able to adapt to the environment for two reasons: besides the great work of our developers, it is because of our collaboration with third parties that ensure the perfect running of our apps at anytime. We work with Urbanship for Push notifications and Parse for cloud storing and backend services.

-       Apple monopoly (including the closure of AppsGratis) and the increasing number of apps developed in Android platform, was a topic that concerned the public. In Develapps we still have more projects in iOS than in Android.

-       How do apps get funding? When external investments are hard to get and pay per use apps do not get enough downloads to pay its own development, micro-payments integrated in the apps are the best solution. Some others to also include banners to get quick funds.

The Mobile Academy 2013

For the second year in a row, Develapps takes part into The Mobile Academy, an unmissable event for companies and professionals whose businesses turn around mobile technology and design.

The Mobile Academy is, quoting from its web, “a prac­tical, 36-hour evening pro­gramme for anyone keen to start or con­tinue their journey in mobile innovation” hosted by “ Mobile Monday London, the UK’s leading com­munity for people involved in mobile, teamed up with Uni­ver­sity College London (UCL Advances).”

 The 2013 Edition started April 23rd and will be going on until June 27th. Those who attend at least an 80% of it will be awarded with A Cer­ti­ficate of Con­tinuing Pro­fes­sional Devel­op­ment.

Both if you are a company working actively on a project, as Develapps, or a startup wishing and willing to develop your idea and meet maybe your team, this is your place.

This 36 hour Master Class will enrich those settled companies by updating their business ideas and allowing them to interact with other professionals leading, hopefully, into collaborations.  Also start-ups will take advantage of this excellent opportunity The Mobile Academy offers by learning, from successful professionals, how to develop their idea into a real and viable project. And this year, in addition, they could also win 40 hours in app development offered by Develapps.

This year Develapps is not only another pupil at the The Mobile Academy but also a sponsor.

One project will be chosen during the Show and Tell sessions of the last two days among all the start-ups taking part in this Master Class. This project wins 40 working hours in the development of its app.

The winning project will fulfil these requirements:

  • It is a viable product.
  • It is possible to develop a functional app in 40 hours.
  • It has evolved from the beginning of The Mobile Academy.
  • It is made up of a great team, already existing or built during this edition.

Until this day arrives and the winner is chosen, participants at The Mobile Academy will enjoy sessions about HTML5 and Mobile Web (recently posted in our blog), Design Principles, Android, etc. You can check the programme here.

HTML5 vs native mobile apps

In Develapps we believe in the development of native apps as being the best way of taking advantage of all the features your device can offer.

But is not only us who believe that, apparently the mobile app market is returning to the development of native apps detrimental to HTML5.

Advantages of HTML5 are well known, among them the easy adaptation to all platforms from a first version only by modifying the code slightly; but the more using the more flaws and faults are shown. Not any fault but a big one that makes HTML5 to be limited to low web traffic. As the traffic increases, memory use increases and the app starts running out of memory.

That is the main reason LinkedIn developed a native app after having been user of HTLM5 for quite a while. As well as Facebook; after launching its app for iOS and Android in HTML5, they replaced iOS into native and then they developed another native for Android.

Not denying that developing two native apps means an extraordinary investment. However customers will be sure that these apps have been built with different codes, according to the platform they are devoted to, optimising the features of they mobile device. They can count with tooling support and runtime diagnostics which HTLM5 is lacking of.

It is an extra effort to be done by developers to ensure their product will last and functionality will be the same.

 Our team in Develapps is up to date and willing to give solutions. A great team of developers giving the best product in any of both platforms.

Original source: www.fayerwayer.com

Join the GOW experience

Gow complements, based on the app developed by Weartech and Develapps winner of The AppDate Award 2012,  are already available in stores. Note down the places where you can get its complete outfit.

K-Tuin, Apple Premium Retailer, is the last one to join the success of Gow by selling online Gow t-shirts and heart-rate sensor. But you can also find them at Tritan, online shop devoted to help triathletes to get the whole kit for the practice of Triathlon, an everyday more fashionable sport.

As Tritan creators say, they are not only selling best brands at best price, but they are triathletes themselves. That means that they try what they sell and ensure their customers the best quality and comfort in all their products.

You can also buy Gow products in amazon.es or, as usual, directly at Gow Trainer online store or in any of their 30 shops around Spain.

Get your kit in few easy steps, download and install your Gow app for Iphone and join Gow experience.

The MVP Studio, London


Born in London from Spanish minds, The MVP Studio, set up by Juan Hontanilla (CEO of Develapps) and Quim Canet, stands out in the Londoner market on app development with a really promising future.

 MVP, standing for Minimum Viable Product, provides startup companies with a functional, low cost, app for their project. An MVP app contains just enough features to deploy a real product. In short, it allows entrepreneurs to test their product in the most realistic lab possible, the market place. From MPV & Develapps experience this is the best ‘proof of concept’ needed for raising seed-stage funding, and the first step in a successful venture.

According to Quim Canet at the interview for Circulo Creativo London in March 2013: «What we do is to put into practice a new concept. From a MVP we help startups creating their own prototype by applying Lean methodology»

And this leads to a fast and quantitative market testing of a product, allowing the team to collect the maximum amount of validated learning about customers with the least effort.

It is barely 6 months since they started in London, but The MVP Studio has already in its portfolio apps like PixelPin, Dattch, ArtiCheck, My Cricket Average and Apposite.  Develapps enriches The MVP Studio with the experience of being the developer of apps like Gow, winner of the App Date Award 2012 and finalist in the Bluetooth Breakthrough Awards 2013,  Las Vegas .

Marketing strategies in Mobile apps development

Around 80% of the time we spend using our smartphones is devoted to mobile apps; that is 94 minutes a day, according to Marketingprofs.

App developers should take into account this list of facts below if they want to improve users’ experience and make the difference between success and fail:

  • An app is not a web site – An app is developed to accomplish an objective, is focused on a specific aim, the steps to reach that objective must be clearly specified so the user doesn’t get lost along the way.
  • Smartphone display is not a small-sized computer desktop – work out an easy and clear interface that shows only the relevant information to save the user unnecessary steps.
  • Take advantage of mobile devices – Geolocation, push notifications, in-app purchases, among others, are the big difference between a computer and a mobile device. Take advantage of these features and use them to provide information to your users regarding their location, surroundings and field of action.
  • Generate dependency to your app – Make your app indispensable: the more they use it, the more they should need it.
  • Remember to update and improve your app – New technologies move forward really fast; optimize the running and weight of your app. Slow running may turn your app into inoperability.
  • Build a clear sales strategy plan to make your app profitable, – Your app should have a differential value to stand out from competitors. Encourage interaction, allow users to share your app, the more the better.
Original source: www.puromarketing.com

PixelPin, replaces passwords with pictures

Pixelpin replaces passwords with pictures bringing a new breed of authentication products to the market that are easy to use, secure and accessible to all.
The language of the Internet started with words and indeed we navigate using hypertext links. However, the advances of bandwidth, screen definition, processing power etc. these days makes the visual approach more appealing in many circumstances. A news picture or video gives the viewer a lot more information about a situation that is hard to capture in a few words.
People remember images better than words. The scientists call it the Pictorial Superior Effect (PSE). Pixelpin uses PSE so you never have to remember your password again.
More information: www.pixelpin.co.uk